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David Crouch's avatar

There are many reasons clients hire consultants. Knowing and understanding them all helps tremendously in business development. A key one certainly is the ability to get things done, especially in a project setting.

But there are others. Expertise and knowledge is one. As is trusted advice and good ideas. As is using you as a possible scapegoat for organizational change. And there are more

Qualifying in the business development process includes determining what each prospect is really looking for

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