Nice Gareth, love it! Crystal clear who you help and what you help with
One question that comes up for me is the word 'small' and whether 'new' might be better? E.g., "I help new L&D businesses hit 6 figures (and more) without pushy sales tactics"
I've since updated it to 'I help smaller L&D businesses achieve six-figures without pushy sales tactics'. Much tighter now, thank you.
I'm still not sure whether to go with small / smaller / solo / new / etc. Many businesses I surveyed recently weren't new, but were small. Most were solo, but not all. I did think about using 'solo', but I already have a client that isn't!
All part of the fun of testing and iterating I guess! 🤷🏻♂️
I think you could drop the 'smaller' qualifier entirely. Key thing is for prospects to be able to self-identify. If L&D businesses works for that, the six figures line indicates their size anyway.
Here's my new (and first ever!) fishing line. Let me know what you think!
"I help small learning and development businesses achieve six-figure turnovers, without client acquisition skills".
Nice Gareth, love it! Crystal clear who you help and what you help with
One question that comes up for me is the word 'small' and whether 'new' might be better? E.g., "I help new L&D businesses hit 6 figures (and more) without pushy sales tactics"
Super helpful, thanks, Deri
I've since updated it to 'I help smaller L&D businesses achieve six-figures without pushy sales tactics'. Much tighter now, thank you.
I'm still not sure whether to go with small / smaller / solo / new / etc. Many businesses I surveyed recently weren't new, but were small. Most were solo, but not all. I did think about using 'solo', but I already have a client that isn't!
All part of the fun of testing and iterating I guess! 🤷🏻♂️
I think you could drop the 'smaller' qualifier entirely. Key thing is for prospects to be able to self-identify. If L&D businesses works for that, the six figures line indicates their size anyway.
Nice! Even better. Thanks so much!