Here's the part people miss: the long-term work also makes the short-term pushes land better. When a firm has been visibly sharing useful ideas all year, the "just checking in" message reads like a note from someone they already trust, not a sign of panic. I've noticed the same with paid ads, where cold campaigns convert far better once people have seen the name a few times before.
Here's the part people miss: the long-term work also makes the short-term pushes land better. When a firm has been visibly sharing useful ideas all year, the "just checking in" message reads like a note from someone they already trust, not a sign of panic. I've noticed the same with paid ads, where cold campaigns convert far better once people have seen the name a few times before.