This is the recording from a recent Honeycomb Consulting Skills Training webinar. If you’d rather listen than watch, the audio can be accessed as a podcast through all major podcast apps instead. Just search ‘The Skilled Consultant podcast’.
In this session, Honeycomb Founder and MD Deri Hughes shares a practical approach to a common challenge: how to get busy consultants to engage with learning. Deri shares evidence—from industry research and Honeycomb client work—that when self-serve learning sits alone, completion rates are low and real behaviour change is rare.
He introduces the idea of campaign-led learning: a shared, time-bound learning journey (usually 8–12 weeks) where participants work through curated content, apply it in their projects, and share progress with a peer group.
The format combines:
Self-serve learning content (from any source)
Optional paths based on individual PDPs
Live peer sessions and async reflections
Light-touch coaching and nudges
Clear, practical activities that build skill and confidence
Deri stresses that it’s not about adding more training. It’s about creating enough structure, rhythm and community for self-serve learning to stick.
The model has already shown strong results, including a 78% increase in learning hours in one client firm, using the same content but delivered through a different structure.
Consultants report higher confidence, stronger peer connection, and visible changes in how they approach client work. And crucially, these campaigns often lead to tangible business outcomes—like improved project delivery or even new revenue opportunities mid-campaign.
What you’ll take away
This webinar will give you some tangible and practical outcomes, including:
A proven way to boost learning engagement without increasing live training
A six-step process for designing your own campaign
Examples of campaign formats, themes, and success stories
Insight into what really drives learning behaviour in consulting firms
A flexible model that balances structure with autonomy
Deri closes by inviting L&D leads and team managers to try the model themselves—starting with a single learning theme relevant to at least five people, and building from there. It doesn’t require a full LMS or expensive infrastructure. Just thoughtful design, peer support, and a focus on what actually motivates consultants to learn.
Register now to join us live for future webinars:
Consulting Development System: The Foundations to accelerate development
What does it really take to accelerate the development of your consulting team’s skills? Clue: you need more than workshops and e-learning. This webinar dives into the 6 Foundations of skill development in consulting firms, offering practical advice on how to set your team up for success.
Thursday, 5th June @ 12.30pm - Register here for free
Consulting Sales Demystified: Get paid for solving your client's problems
Sales is a word that strikes fear into the hearts of many consultants. As expert problem-solvers, trust builders, and team-mates we often don't like the idea of being a pushy sales person. In this session we'll explore the 3 phases of consulting sales to take away the fear so you can start having BD conversations with confidence.
Thursday, 3rd July @ 12.30pm - Register here for free
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There are several other ways you can interact with Honeycomb Consulting Skills Training….
Connect with Deri Hughes (Founder & MD) on LinkedIn
Connect with Colin Mann (MD) on LinkedIn
Book a 30 minute intro call with Deri Hughes
Stay informed about our free workshops and webinars - follow Honeycomb on LinkedIn or visit our website.
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